Branding  •   Logo Design   •  Visual Identity   

STUDENT PROJECT

The ACCA needed a bold new statement and visual identity. The re-branded logo is used as a study in context, looking at the lettermark alone can look confusing however the framework around the logo contextualises the logo thus changing our perspective, notioning towards the idea that the meaning of art is intrinsic to it’s context. The colour palette is largely based off the red hues and rust tones of the ACCA building which is a feature of the gallery in itself.