Branding  •  Visual Identity  •  Illustration  •  Logo Design  •  UI Design

STUDENT PROJECT

The Laneway Festival brand identity including  logo, colour palette and accompanying illustration was created in order to demonstrate a sense of fluidity, collaboration, self-expression and inclusivity that the festival encaptures. A modular illustration was used as a kinetic design feature that conveys these notions and that that can easily be altered and replicated across multiple collateral items.