Packaging Design  •  Structural Design  •  Branding  •  Logo Design  • Branding  •  Logo Design  •  Illustration  •  Advertising

STUDENT PROJECT

The ‘Noods’ concept was created as a response to the human centered  need of an easy, innovative and affordable on-the go meal option. The Gen Y tendency to respond to smart, unique and humorous messaging was considered when creating the name, logo and accompanying graphics of the packaging. 

The structural design as well as the graphics and logo were tested and perfected over a number of weeks in order to build a functioning prototype.

A marketing concept based around a tasteful Noods character set was derived as part of a larger viral marketing strategy that was adapted to street banners, posters and web banner advertising.